Brigadeiros
Besides being a genuinely Brazilian sweet, Brigadeiro is also one of the most beloved. The name originates from Brigadier General Eduardo Gomes. For his presidential campaign in 1945, Brigadier Gen. Gomes adopted the atypical slogan: “Vote for the handsome and single Brigadeiro!” This slogan won him a legion of fans and followers in São Paulo whom started selling sweets at campaign events to raise funds. The events became very popular and more and more people came to experience the “sweetheart of the Brigadeiros”. Brigadier Gen. Gomes did not win the election but made history by baptizing the most popular confectionery in Brazil.